Agent 000: Intro
Learn a reliable way to use AI in everyday marketing.
Across three weekly sessions, you’ll learn how to turn a marketing task into a clear brief, give generative AI the information it needs, review the response and decide whether to use, revise or reject it. We use social media as the starting point because it is familiar, recurring work.
Format
3 weeks
Two hours each week
Format
In-person
Albury & Wagga Wagga
Launch price
$249 incl GST
Full price $349
Albury intake
24 Sep 2026 | 11am – 1pm
8 seats
Wagga wagga intake
30 Sep 2026 | 11am – 1pm
8 seats
Experience needed
None
All users welcome
THE METHOD YOU’LL PRACTISE
A six-step method you can use again.
The course follows the same method from start to finish: define the job, provide approved context, set the direction, review the result, correct it and make the final human decision. You’ll practise each step on your own marketing task or use the supplied practice business.
The method helps you brief a task properly, recognise when a response is weak or unsafe and decide what is ready to use. You remain responsible for the facts, brand judgement and final approval.
01
Define the job
Name the marketing task, audience, purpose, channel and expected result.
02
Provide approved context
Supply the business facts, offer details, voice examples and source information needed for that job. Never customer, confidential, sensitive, medical or financial information.
03
Set the direction
Specify the format, length, point of view and limits the response must follow. You can also tell the tool what it must not claim and what to do when important information is missing.
04
Review the result
Check the response for accuracy, relevance, brand fit, completeness and risk. Fluent writing can still contain invented facts, generic language or promises your business cannot make.
05
Correct it deliberately
Name the problem, supply the right fact or rule and state the change you need. You’ll review the new version again rather than assuming a rewrite has fixed every issue.
06
Use, revise or reject
Decide whether the response is ready, needs another revision or should be discarded. Use work that passes your checks, revise what can be corrected and reject anything unsupported, misleading or unsafe.
WHAT MAKES INTRO DIFFERENT
Practise how to direct and check generative AI.
Intro to AI for Marketing gives beginners a practical method for working with generative AI. Start with a real marketing job, provide the right context, state what the result needs to do, review the work, correct it and decide whether it is ready to use.
Social media is the first place you apply the method because it is familiar, recurring work. Practise in person with regional marketers while people keep the audience decision, brand judgment, factual checks and final approval.
Start with a defined marketing job
Choose one real task and define what a useful result needs to do. Name the audience, channel, and purpose before asking AI to produce anything.
Give the AI useful context
Provide the information and examples needed for the job. Use approved business information. Leave out customer, confidential and sensitive information that should not be shared.
Set clear direction
Explain the expected result, constraints, and point of view. Clear direction helps the first response fit the task. It does not remove the need for review.
Check facts and brand fit
Review the result before it is used in your marketing. Check accuracy, tone, relevance and whether the work reflects what the business can genuinely say.
Correct the work deliberately
Show what needs to change and check the revised result again. Useful corrections come from your review. The tool does not become reliable simply because it has produced another version.
Keep final judgment with a person
Decide what is ready to use, what needs more work and what should be rejected. AI can support the task. People remain responsible for marketing direction, review, final approval and accountability.
Is Agent 000 the right place to start?
You don’t need AI experience, a technical background or a marketing system already mapped.
Agent 000 is for people who want a guided introduction built around practical work they recognise.
Marketing coordinator or assistant new to AI
You want guided practice using AI on real marketing work and a reliable way to check the result before it goes any further.
Business owner managing
your own marketing
You have tried an AI tool or are ready to begin, but you want clearer direction than learning alone through scattered examples and trial and error.
Regional marketing team building a shared baseline
One or more team members need a practical introduction to context, direction, review and responsible use before the team builds more advanced AI capability.
How the three-week
course works.
Meet in person for two hours each week over three weeks. Every session includes a plain-language explanation, a worked example and time to practise on your own task or the supplied practice business. You’ll receive a brief facilitator checkpoint each week, then use the method between sessions.
What’s included
Week 1: Brief the job
Turn a vague request into a useful AI Marketing Brief. You’ll decide the audience, purpose, channel and expected result, then create an Approved Context Card containing the safe business information the task requires. You’ll compare the result with an unbriefed request so you can see why the setup matters.
Week 2: Review and correct the work
Use the Ready-to-Use Review Scorecard to check accuracy, relevance, brand fit, completeness and risk. You’ll identify what is wrong or missing, write a specific correction and review the new version again before deciding whether it can be used.
Week 3: Use the method independently
Run the complete six-step method on a fresh marketing task, from the initial brief to the final decision. You’ll also identify recurring tasks where AI can support your work, record the tasks it should not handle alone and create a 30-day plan for continued practice.
Workbook, feedback and 90-day access
Your workbook includes the brief, context card, review scorecard, correction builder, task map, worked examples and practice plan. You also receive a facilitator checkpoint in every session and 90-day access to recordings of the teaching and facilitator demonstrations, plus the Agent 000 resources. Participant work and private classroom discussion are not recorded. There is no group follow-up.
Build one part of your AI marketing system each week.
Week 1, 2 and 3 above are exactly that — one piece of the method, built and tested each week.
Your course lead
Learn in person with Bee Bowman
Bee Bowman founded Digital Marketer Bee and AI Agent Bee and has worked in marketing since 2013. She uses AI in day-to-day marketing work across content, search, paid media and websites, where a polished response still has to pass factual, commercial and brand review.
In Agent 000, Bee guides you through the beginner method in plain language, answers questions as they come up and helps you apply each step to work you recognise.
After AGENT 000
Choose what makes sense after Agent 000.
Agent 000 stands on its own, so you can keep using the method without taking another course. Choose Foundations when you want to build specialist Agents. Consider Systems if you already have equivalent experience and a working Agent setup and want to connect it into a documented workflow; the readiness process confirms whether it is the right fit.
Keep practising
Use the method in everyday work
No next course required.
Build specialist agents
Agent 001: Foundations
Agent OS · Specialist Agents · Human Review
Connect a workflow
Agent 002: Systems
Workflow · Handoffs · Human Approval
Compare the three courses
Find the right starting point at a glance.
Three courses, one clear path. See what each one teaches, what you will produce and which level matches where you are right now.
|
Agent 000 |
Agent 001 |
Agent 002 |
|
|---|---|---|---|
| Course | Agent 000: Intro to AI for Marketing | Agent 001: Foundations | Agent 002: Systems |
| Best for | New, nervous and occasional AI users | Confident AI users ready to build specialised marketing Agents | Foundations graduates or experienced users with an equivalent working Agent system |
| Core shift | From asking AI to confidently directing the work | From scattered tools and chats to an eight-Agent social media team | From separate Agents to one governed team system |
| Main application | Social media first; method transfers to other everyday marketing tasks | Social media marketing | Social media marketing |
| What you build | Brief, context card, review method, correction method and practice plan | Portable Agent OS and eight tested Agents | Workflow map, decision rights, handoff contracts, recovery rules and publishing controls |
| End result | Complete a familiar marketing task and decide whether to use, revise or reject the output | Plan, produce, prepare and review real social content using specialised Agents | Operate the full workflow and complete one human-approved publishing handoff |
| Delivery | 3 weekly in-person sessions × 2 hours | 4 weekly in-person sessions × 2 hours | 4 weekly in-person sessions × 2 hours, plus a mandatory 45-minute connection clinic |
| Guided course time | 6 hours | 8 hours | 8 hours + clinic |
| Follow-up |
90-day access to teaching and demonstration recordings; no group follow-up |
1-hour group review with individual written feedback | 1-hour group review with individual written feedback |
| Prerequisite | None | No formal prerequisite; Agent 000 is recommended if you cannot yet brief and review one AI task | A working Foundations system or equivalent confirmed through the Systems Readiness Review |
| Full investment | $349 incl GST | $897 incl GST | $1,297 incl GST |
| Launch investment | $249 incl GST | $597 incl GST | $997 incl GST |
Before you register
