AI Marketing Foundations
Agent 001: Foundations
Build specialised AI Agents for social media marketing.
Build AI Agents for recurring social media work your team wants to do consistently but often delays. Across five weekly, in-person sessions, you will give each Agent a defined job, reusable operating instructions, quality rules and a clear point for human review.
Course length
Five weeks
Two hours each week
FORMAT
In person
Open cohort
Launch price
$597 incl GST
Agent 001: Foundations
Albury intake
Thursday 17 September 2026
In person
Wagga Wagga intake
Wednesday 23 September 2026
In person
After the course
One-hour group check-in
Course materials and recordings included
Build the operating protocol behind each AI Agent.
Foundations is where you build specialised AI Agents for defined marketing jobs. You give each Agent a clear role, approved business context, operating instructions, quality standards and rules for when the work must return to a person.
Social media is the first practical use case because it is recurring work regional teams want to do consistently but often delay. You will build Agents for parts of that work, then test, review and improve how each one performs. Connecting Agents into a wider workflow belongs in Agent 002: Systems.
Is Agent 001
the right fit for you?
Marketing manager building a shared AI method
You are responsible for standards across a small team and want a shared way to build, use and review AI-assisted marketing work.
Coordinator or assistant carrying recurring social work
Social media sits alongside your other responsibilities and is often delayed. You want specialised Agents you can use again without starting from scratch each time.
Owner-led regional business with a clear marketing owner
One person clearly owns the marketing work. You want practical AI support while keeping business direction, review and final approval with a person.
Another option may fit better if
What the five-week course actually looks like.
Meet in person for two hours each week across five weeks. Each session combines a short explanation, a guided build and time to test an Agent against real social media work from your business.
You will work alongside regional marketers, compare how different roles approach the same problem and get help while you build. Foundations focuses on individual specialised Agents. Connecting those Agents into one workflow is taught in Agent 002: Systems.
Five weekly sessions with build and test time
Each session gives you one manageable build to complete. You will define the job, add approved context, set operating instructions and quality rules, test the result, then review what needs to change. Bring real social media work into the room so the Agent is built around a job you already need to do.
An operating protocol for each Agent
For each Agent, you will document its job, inputs, expected result, approved sources, operating instructions, quality standards, boundaries and handback rules. This gives your team a reusable method that does not live only in one person’s chat history.
A check, correct and improve loop
You will test each Agent against real work. It checks its result against the rules, corrects what it can and returns the work when human judgment is required. Useful corrections are deliberately saved into the protocol or approved memory so the next run has a stronger starting point.
Materials, recordings and group follow-up
You will receive the course materials and session recordings, plus a one-hour group follow-up after the five weeks. Use the check-in to bring back what happened in real use, ask questions and decide which instructions or standards need refining.
Find a free workshop near you.
Join a free 45-minute, in-person workshop in Wagga Wagga or Albury. See AI Agents carry connected steps in real marketing work, ask practical questions and learn where people still review and approve the result. No prior AI experience is required.
June 2026
Specialised AI Agents your team can keep using.
01
AI Agents for defined social media jobs
Build specialised Agents for recurring jobs with a clear input, expected result and human handback point.
02
An operating protocol for each Agent
Document each Agent’s job, approved context, operating instructions, quality standards and boundaries.
03
Quality rules that reduce AI slop
Set checks for facts, usefulness, brand fit, repetition and unsupported claims before the work returns to you.
04
A test, correct and improve method
Use a repeatable method to test the result, correct what can be corrected and retain useful learning for later runs.
05
Human review and approval points
Decide where each Agent stops, what a person must review and who gives final approval before anything is published.
AI Marketing Lab
Keep building a new AI marketing capability each month.
The Foundations Community is an optional next step after Agent 001. For $80 per month incl GST, you can keep improving individual AI Agents with clearer operating protocols, stronger quality standards and well-defined human review.
Membership includes one monthly in-person learning lab, one online group office hour, templates, practical resources, recordings and community access while you are subscribed. Monthly topics can move beyond social media into creative production, email, reporting, paid media and Agent improvement.
This is group-supported learning with other regional marketers. Business-specific tool setup, account work or implementation is scoped separately as a custom build. You do not need to join the Lab before discussing a custom build.
Continue in the Foundations Community
Choose what happens after Foundations.
There is no compulsory next step. Keep using and improving the individual Agents you built, continue learning with the Foundations Community, choose Systems when you are ready to connect Agents, or discuss a custom build for business-specific implementation.
