Home

Intro to Agentic AI

Intro to Agentic AI in Marketing

See how AI Agents carry marketing work through connected steps.

In this free, 45-minute in-person workshop, follow a real marketing example through research, planning and draft content. See what each AI Agent is asked to do, how work passes from one step to the next, and where people direct, check and give final approval. No prior AI experience is required.

Join a free Intro to Agentic AI in Marketing workshop

Duration

45 minutes

Live explanation and demonstration

Cost

Free

No obligation to continue

Format

In person

Albury and Wagga Wagga

AI experience

None required

Plain-language beginner session

What the session covers

See the difference between one AI task and a connected workflow.

Asking a generative AI tool for a caption is one task. Agentic AI connects defined tasks, instructions, information and handoffs so several parts of a marketing job can work together.

Bee will explain the system in plain language, then demonstrate it using a social media workflow. The point is not to watch AI work alone. It is to see what the Agents prepare and where a person directs, checks, corrects and approves the work.

See upcoming workshops

One Agent, one defined job

An AI Agent is given a specific part of the work.
It receives a defined task, instructions and relevant approved context. It returns an output for the next step or for human review.

Several steps, connected

Agentic AI coordinates defined jobs and handoffs.
Research can inform planning, planning can inform drafting, and useful context can move from one step to the next.

A workflow shown live

Watch research, planning and draft content move through connected steps. The demonstration shows how the workflow operates, rather than presenting a finished result without showing how it was prepared.

Human review stays visible

People keep direction, judgement and final approval. The system may prepare the work. A person reviews important outputs, corrects what is wrong and decides what is ready to use.

How the workshop runs

What happens across the 45 minutes.

The workshop moves from a plain-language explanation to a live social media workflow you can experience for yourself. There is time to ask questions, make sense of what you have seen and consider where it may support your marketing work.

Part 1

Understand the practical difference

See the difference between asking generative AI for one response, giving an AI Agent a defined job and connecting several Agents inside a wider workflow.

Part 2

Follow a marketing workflow

Watch research inform planning and draft content as work passes between defined steps, instructions and handoffs.

Part 3

Experience the live demonstration

Try the social media Agentic AI workflow for yourself and see what the Agents prepare at each stage.

Part 4

Ask questions and find a starting point

Bring your questions, identify one place the approach may support your team’s work and clarify where human direction, review and final approval must remain.

Who this is for

For regional marketers who want to see what Agentic AI looks like in practice.

You do not need AI experience, a technical background or a system already mapped. The workshop is for people who want a clear introduction grounded in marketing work they recognise.

See upcoming workshops
You are responsible for marketing

You are a business owner, marketing manager or coordinator making decisions about content, campaigns or day-to-day marketing work.

You have tried AI for individual tasks

You may have used AI for captions, emails or ideas and want to understand how defined jobs and handoffs can connect into a wider workflow.

You are new to AI and want a practical starting point

You want a plain-language explanation, a real demonstration and the opportunity to ask questions before deciding what, if anything, to do next.

This may be more introductory than you need if

Your team already runs a documented multi-Agent marketing workflow and you are looking for advanced implementation or a custom system build.

Upcoming Workshops

Choose a. free workshop in Albury or Wagga Wagga.

Each Intro to Agentic AI in Marketing workshop is free, in person and 45 minutes. Choose the date and location that suits you, then register for that session.

    • In person
    · Wagga Wagga · 45 minutes

    Intro to Agentic AI in Marketing

    See a live social media Agentic AI workflow, understand the connected steps and identify where people direct, review and approve the work.

    time
    9:00 – 10:30 AM AEST
    Location
    Link sent on registration
    Register to event Add to calendar
    50 spots
    • In person
    · Albury · 45 minutes

    Intro to Agentic AI in Marketing

    See a live social media Agentic AI workflow, understand the connected steps and identify where people direct, review and approve the work.

    time
    9:00 – 10:30 AM AEST
    Location
    Link sent on registration
    Register to event Add to calendar
    50 spots
Future workshop dates

Can’t make these dates?

Join the workshop waitlist and we will let you know when another free Intro to Agentic AI in Marketing session is scheduled in Albury or Wagga Wagga.

Join the waitlist

"*" indicates required fields

We will only use these details to let you know about future Intro to Agentic AI in Marketing workshops.

After the session

Leave with a practical understanding you can return to.

The workshop gives you more than an explanation. You will have experienced the workflow for yourself, asked questions and received a useful summary to revisit after the session.

01

A PDF summary of the discussion

Keep a plain-language summary of what the group covered and discussed. Use the PDF to revisit the difference between generative AI, an AI Agent and an Agentic AI workflow, along with the human review points discussed in the room.

02

First-hand experience of the workflow

Experience the live social media Agentic AI workflow for yourself. See how research, planning and draft content move through connected steps, what the Agents prepare and where a person checks the work.

03

A clearer place to start

Recognise one place Agentic AI may support your team’s marketing work. Leave able to explain what Agentic AI in marketing means and identify where human direction, review and final approval must remain. There is no obligation to continue.

Who runs the session

Meet your workshop facilitators.

Intro to Agentic AI in Marketing workshops are facilitated by Bee Bowman or Phoebe Nicholson, depending on the session. Both bring practical marketing experience and a human, approachable way of explaining AI.

Bee Bowman

Founder, AI Agent Bee and Digital Marketer Bee

Bee founded Digital Marketer Bee and AI Agent Bee. She has worked in marketing since 2013, helping businesses connect search, content, paid media and websites around practical commercial work.

She applies AI and Agentic AI in real marketing work and teaches the points where people must set direction, check the output and decide what is ready to use.

Phoebe Nicholson

AI Workshop and Community Coordinator, AI Agent Bee

Phoebe grew up in Albury and has a background in behavioural science. She is part of the Client Experience team at Digital Marketer Bee, where she works alongside marketing managers and contributes to the team’s AI adoption work.

She works confidently across social media and practical AI, and brings a strong understanding of how people learn and adapt to change. Phoebe is also an award-winning poet who has recently presented her work in Melbourne, bringing creativity, communication and a distinctly human perspective to the workshop.

Before you register

Questions about the free workshop.

No. The workshop is designed for people who are new to AI, have tried it only occasionally or want a clearer explanation of what Agentic AI means in marketing. You do not need to know how to use ChatGPT or another AI tool before you attend.

It is for regional business owners, marketing managers, coordinators and people responsible for day-to-day marketing work. It suits people who want to understand the shift before deciding whether Agentic AI has a useful place in their work.

Generative AI can produce one response or asset. An AI Agent is given a defined job. Agentic AI connects several defined jobs, instructions, information and handoffs so parts of a marketing workflow can work together within boundaries set by people.

The session begins with a plain-language explanation of generative AI, AI Agents and Agentic AI. You will then follow a live social media workflow, experience the demonstration for yourself, ask questions and consider where the approach may support your marketing work.

Yes. You will be guided through the live social media Agentic AI demonstration so you can experience how the workflow operates and see what the Agents prepare at each stage.

The demonstration uses a social media marketing workflow. It shows how research can inform planning and draft content as work moves through connected steps and human review points.

Bring your questions and follow the access instructions provided during the session. Do not enter customer information, confidential business information or sensitive data into the demonstration.

Yes. The workshop is free to attend. There is no obligation to enrol in a course, join a membership or continue into another AI Agent Bee offer.

No. The workshop is designed to be useful as a standalone introduction. The final part includes optional next-step guidance, but you can take the PDF summary and what you have learned and apply it independently.

No. The currently listed workshops are delivered in person in Albury and Wagga Wagga.

No. Intro to Agentic AI in Marketing is a free 45-minute explanation and live demonstration. Agent 000 is a paid three-week course where beginners practise a method for briefing and reviewing generative AI on everyday marketing work. You do not need to attend one before the other.

No. The workshop helps you understand and experience an existing Agentic AI workflow. Building a production-ready AI Agent or connected system requires more time, business context, testing and defined human review points.

No. The demonstration makes human direction, checking and final approval visible. AI may prepare parts of the work, but a person remains responsible for deciding what is accurate, appropriate and ready to use.

You will receive a PDF summary of what was covered and discussed. It will help you revisit the practical distinction between generative AI, an AI Agent and an Agentic AI workflow, including the human review points.

A recording is not included in the confirmed workshop materials. The session is designed to be experienced live and in person, and you will receive the PDF summary afterwards.

Join the workshop waitlist and select Albury, Wagga Wagga or either location. We will let you know when another free Intro to Agentic AI in Marketing workshop is scheduled.

You can use the summary and what you learned independently. If you want help choosing a next step, you can consider the free AI Readiness Scan or ask about an AI Agent Bee learning option. There is no obligation to continue.

The workshops are facilitated by Bee Bowman or Phoebe Nicholson, depending on the session. Both use the same practical workshop structure, live social media demonstration and human-control principles.

The free starting point

See Agentic AI applied to real marketing work

Join a free 45-minute, in-person Intro to Agentic AI in Marketing workshop. See a live demonstration, ask practical questions and leave with a clearer view of your next step. No prior AI experience is required.

Join a free Intro to Agentic AI in Marketing workshop Take the free AI Readiness Scan