AI Marketing Team
Most marketing teams are using AI. Very few have it running anything.
Your AI Marketing Team.
Strategy, workflow design, build, security and training. One team, two phases.
A fractional AI marketing team.
Most people offering this send one consultant. We send a team, with five separate disciplines: someone leading the direction, someone designing the workflow, people building and securing it, and someone training your team to run it. One person cannot be good at all five.
Lead. Build. Train.
HOW IT WORKS
Two phases. You buy the first one.
Phase one is the build. Phase two is optional, and it is a decision you make later, once something is already running and your team is already trained.
Phase one
We build it.
The five pillars run once, in order. We work out where AI belongs in your marketing, design how it should work, build the first workflows, put guardrails around them, and train your team to run them. It ends with a handover report: what’s live, who’s trained, what guardrails are in place, and what’s worth building next.
Phase two · optional
We keep going, if you want.
An ongoing monthly engagement. Two areas of your marketing built and deployed every month, on a four-week rhythm, reported on a scoreboard. It starts after phase one is finished, and only if you choose it.
You buy phase one. Phase two is a decision you make later, with something already running and your team already trained.
PHASE ONE, FIVE DISCIPLINES IN ORDER
The five pillars.
Five disciplines, run once, in this order. Not five things happening in parallel every month.
01
LEAD
02
DESIGN
03
build
04
secure
05
train
01
LEAD
Someone senior sets the priorities and builds the roadmap for your whole marketing function.
02
Design
We map how your marketing works now, and design how it should work with AI, before anything gets built.
03
Build
We build it, connect it, test it and deploy it. You don’t just get a recommendation.
04
Secure
Guardrails from day one: approval points, human review and clear limits on what the AI can do.
05
Train
Your team learns to run it, and keeps running it as AI keeps changing.
We own the AI guardrails. Infrastructure security is handled with a specialist local partner.
That is phase one, and it ends with workflows running and your team trained. Carrying on monthly is phase two, and it is your choice.
PHASE TWO, OPTIONAL
How a month works.
Two areas of your marketing built and deployed every month, from the first month. Phase one already did the learning, so phase two starts at full pace.
Week one: Alignment
We review the scoreboard, update the roadmap and agree what we’re working on this month.
Week two: Activation
We go deep on the chosen area of your marketing, map what happens now and find where AI fits.
Week three: Build
We build it, connect it, secure it, test it and deploy it.
Week four: Train and report
We train whoever is going to run it, deliver the scoreboard and set up next month.
“We’re not starting slow, because we already know your business. That’s what phase one was for.”
WHAT WE ROTATE THROUGH
Our Marketing Discipline Map.
Seventeen areas across marketing. No business needs all of them — most have six to nine that matter, and phase one already activates the first.
Intelligence
Research · Data, Analytics & Measurement
Direction
Strategy & Planning · Brand · Product Marketing
Creation
SEO & AI Search · Paid Media · Social & Community · Email, CRM & Lifecycle · PR & Communications · Events, Partnerships & Field
Conversion
Web, UX & CRO · Sales Enablement & Revenue
Retention
Customer Marketing & Retention
Enablement
Martech & Marketing Operations
Two reports, one for each phase.
Phase one ends with a handover. Phase two runs on a monthly scoreboard. We don’t mix them up, and we don’t report revenue — attribution is an argument nobody wins.
Workflows live
The AI workflows now running in your marketing.
People trained
Who can run them, and what each person can run.
Guardrails in place
Who can run them, and what each person can run.
The roadmap
What’s worth building next, in what order, and what each would take.
Hours saved each month
Workflows live
People trained
Areas activated
Work reimagined
Time saved is the floor, not the ceiling.
Phase one is one engagement. Phase two has three tiers.
Phase one is not tiered — everyone gets all five pillars. The tiers below are for phase two, and they are about how much of the team you keep on, not a different product. Bee will advise on the right tier for your business on the Readiness Conversation.
Phase two · Tier 1
The Lead
Executive cadence, roadmap, reporting, and a leadership framework for AI decision-making. The foundation every other tier builds on.
What’s included
Phase two · Tier 2
AI Enablement
Everything in the System, plus workflow implementations and department-level rollout managed from the top.
What’s included
Phase two · Tier 3
AI Transformation
Multi-department activation with accelerated initiative velocity. For organisations ready to move quickly and systematically.
What’s included
All pricing is scoped in your Readiness Conversation. We won’t recommend a tier, or a price, until we understand your business well enough to give you honest advice.
Three boundaries worth knowing.
We are not an outsourced marketing department.
Your team keeps doing the marketing. We build what it runs on.
We are not Digital Marketer Bee.
Digital Marketer Bee changes how AI sees your business. AI Agent Bee changes how your team uses AI.
We are not a security company.
We own the AI guardrails. Infrastructure security goes to our specialist local partner.
