Programs
Build the AI capability
your marketing team needs now.
Start with practical learning, develop repeatable marketing workflows or discuss a custom system when the value is clear. People keep strategy, review and final approval.
Where do I start?
Start with how your marketing team works now.
You do not need to complete every course. Your starting point depends on what the team has tried, the work you want to improve and who can own it.
The AI Readiness Scan gives you a score and an initial placement. A person confirms the next step. Custom builds always begin with a human conversation.
Start with the free Readiness Scan.
Three minutes online. You’ll get a personalised summary of where your team sits across five AI readiness dimensions — and one specific recommended next program. No jargon, no pressure, no follow-up unless you ask for one.
It depends on whether you want a group session or a private one.
If you’re an individual or sending 1-2 people from your team — AI Marketing Foundations is the right fit. If you’re booking for your whole team and want a private full-day session built around your specific context — that’s the AI Marketing Intensive
Marketing AI Sprint is the right starting point.
It’s a fixed-scope private engagement. Workflow mapping, tool configuration, team training, and a working system your team owns at the end. Scoped to 1-3 workflows. Start with a discovery conversation to scope it properly.
Our programs
Free starting points and in-person programs for regional marketing teams.
Take the free AI Readiness Scan if you want help choosing a path. If you are ready to learn, every AI Agent Bee workshop is delivered in person. You will learn alongside marketers from the region, with space to ask questions, work through practical examples and build local connections.
Free
No cost. No catch. No obligation to continue.
ONLINE · SELF-SERVE · 3 MINUTES
AI Readiness Scan
Self-serve online · 3 minutes · Readiness score and initial starting point
Free
Who it’s for
Regional marketing managers, coordinators and owner-led businesses that have already tried AI and want a clearer view of which learning option or conversation fits the way they work now.
What’s included
Outcome commitment
Complete the Scan with a clearer view of how your team works with AI now and an initial starting point for what to do next. The result guides the conversation. A person from AI Agent Bee confirms the path.
Next: Talk through your result with a person from AI Agent Bee
LIVE · IN PERSON · 45 MINUTES
Intro to Agentic AI in Marketing
Live in person · Albury-Wodonga and Wagga Wagga · 45 minutes
Free
Who it’s for
Regional marketing managers, coordinators, small teams and owner-led businesses that want to see Agentic AI in marketing before choosing a course or discussing a build. No prior AI experience is required.
What’s included
Outcome commitment
Leave able to explain what Agentic AI in marketing means, recognise one place it may support your team’s work and identify where human direction, review and final approval must remain. There is no obligation to continue.
Possible next step: Agent 000, Agent 001 or the AI Readiness Scan
Open cohort workshops
First open cohorts start in September in Albury and Wagga Wagga.
All three courses are delivered in person. Albury cohorts begin on Thursdays, followed by Wagga Wagga cohorts on Wednesdays.
Across our work and conversations with regional businesses, social media is one of the marketing jobs teams most want to do consistently, but often push aside because they do not have enough time or a clear process. It gives the first cohorts a familiar workflow to plan, create, review and improve while learning with other local marketers.
You do not need to complete every cohort. Start with the one that fits your current experience and the way you work now.
Why the first cohorts focus on social media marketing
The course blocks use social media marketing as their first practical workflow. Members who continue into an AI Marketing Lab community build a new digital marketing capability each month, including creative production, email marketing, reporting, paid media and workflow improvement.
AGENT 000
INTRO
IN PERSON · OPEN COHORT · 3 WEEKS
Intro to AI for Marketing
3 weeks · 2 hours per week · In person
Albury
12 seats · starts Thursday 10 September
Wagga Wagga
Starts Wednesday 16 September
Full price $
349
incl
GST
Launch speciial $
249
incl
GST
Who it’s for
Regional marketing managers, coordinators, assistants and owner-led businesses that are new to AI in marketing, use it only occasionally or still rely on trial and error to get a useful result. Social media provides the first practical place to apply the learning.
What’s included
Outcome commitment
Leave with a practical method for briefing and reviewing generative AI on everyday marketing work, using social media as the first place to practise and improve that method.
Possible next step: Keep practising or consider Agent 001 when you are ready to build a shared method
AGENT 001
FOUNDATIONS
IN PERSON · OPEN COHORT · 5 WEEKS
The Foundations Course
5 weeks · 2 hours per week · In person
Albury
10 seats · starts Thursday 17 September
Wagga Wagga
Starts Wednesday 23 September
Full price $
897
incl
GST
Launch speciial $
597
incl
GST
Who it’s for
Regional marketing managers, coordinators and small teams that use AI for familiar tasks but still depend on one person’s prompts, notes or memory. Social media is a familiar but often inconsistent part of the workload, making it a practical first workflow to build together.
What’s included
Outcome commitment
Leave with a working AI-assisted social media marketing workflow you can continue using and improving after the course, with clear human review before anything is published.
Possible next step: Continue in the AI Marketing Lab Foundations Community, where you build another practical AI marketing capability each month, or check readiness for Agent 002
AGENT 002
SYSTEMS
IN PERSON · OPEN COHORT · 5 WEEKS
The Systems Course
5 weeks · 2 hours per week · In person
Albury
8 seats · starts Thursday 24 September
Wagga Wagga
Starts Wednesday 30 September
Full price $
1,297
incl
GST
Launch speciial $
997
incl
GST
Who it’s for
Regional marketing teams that already use AI and are ready to connect strategy, content planning, production, publishing handoff and reporting into a documented social media marketing system. The workflow needs a named owner and clear human review.
What’s included
Outcome commitment
Leave with a documented AI-assisted social media marketing system your team can use, improve or hand over, with human review and final approval built in.
Agent 002 requires the AI Readiness Scan and a human conversation before enrolment.
Possible next step: Continue in the AI Marketing Lab Systems Community, where you build and document another marketing workflow each month, or discuss a custom build when implementation is specific to your business
Need help choosing your next step?
Talk with a person from AI Agent Bee about what you have tried, the marketing work you want to improve and which starting point makes sense for your team.
AI Marketing Lab
Monthly learning with regional marketers after Foundations or Systems.
FOUNDATIONS
MONTHLY · IN-PERSON FIRST
Foundations Community
Build more AI assistants for practical marketing tasks
$80
month
incl GST
Who it’s for
Foundations course graduates who want to keep building AI assistants for practical marketing tasks, with regular learning and support from a regional marketing community.
What’s included
Outcome commitment
Build or improve an AI assistant for a defined marketing task each month, with prompts, instructions and human review steps you can continue using.
Membership begins after the Foundations course. Possible next step: Agent 002 when you are ready to connect assistants into workflows.
SYSTEMS
MONTHLY · IN-PERSON FIRST
Systems Community
Train and connect AI assistants inside repeatable workflows
$195
month
incl GST
Who it’s for
Systems course graduates who are ready to train and connect AI assistants inside documented marketing workflows, with a clear owner and human review at each important step.
What’s included — the 4-week monthly cadence
Outcome commitment
Build and document a connected marketing workflow each month, including the AI assistants, handoffs, human review points and improvements your team needs to manage it.
Membership begins after the Systems course. Business-specific workflow design, tool setup and implementation are scoped separately as a custom build.
What belongs in the Lab?
The AI Marketing Lab is group-supported learning. Bring questions and examples that help the room learn a reusable method. If you need AI Agent Bee to build inside your business accounts, adapt a workflow to your team or connect your specific tools, that work belongs in a custom build.
How it works
Start where your team is now.
Some teams need to understand the shift. Others are ready to build repeatable work or a custom system. Choose the starting point that fits the work already in front of you.
01
Learn how Agentic AI fits
Start with the free Intro to Agentic AI in Marketing to see AI Agents at work. When your team is ready to practise, the guided Intro to AI for Marketing course applies the learning to everyday marketing jobs.
Free live session · Three-week guided course
02
Build capability
Use Foundations, Systems and the AI Marketing Lab to turn useful experiments into shared workflows your team can direct, review and improve.
Guided programs · Ongoing group learning
03
Build a custom system
Turn a valuable repeated marketing workflow into a custom AI Agent or Agentic AI system that carries the repeatable work and returns to your team for judgment and approval.
Custom build · Documentation · Training and handover
04
Not sure where to start?
Let’s work out what your team is ready for.
Tell us what your team has tried, which marketing work you want AI Agents to carry and where you are getting stuck. We’ll help you decide whether the next step is the free Intro to Agentic AI in Marketing workshop, a capability program or a custom system.
Turn one valuable marketing workflow into a custom AI system your team can operate.
If the courses, open cohorts or AI Marketing Lab do not fit the work you need to solve, a custom build may be the more useful route. We scope the system around your business’s knowledge, team, approvals and tools. You do not need to complete a course or join the Lab first.
A custom build may be right when
What a scoped build may include
Tell us which workflow you want to improve.
Book a call to discuss what the workflow does, how often it runs, why it matters, who will own it and where human review belongs. We will tell you whether a custom build is the right next step or whether another AI Agent Bee option would serve you better.
No course or AI Marketing Lab membership is required.
